Who knew that Demonetisation will shower us with such big offer this winter, bigger than any other retailer done so far?
Brand Factory launched a three-day mega sale from this Friday i.e. December 16 – December 18, 2016.
The Economic Times news says that Kishore Biyani is looking forward to a minimum turnover of Rs. 100 crore from this campaign. “A lot of people have Rs 2,000 note with them. The idea is to ask them to give us Rs 2,000 and shop for Rs 5,000. And over that we will give you merchandise worth Rs 1,000 and Rs 1,000 gift vouchers free as well. It is a big idea and a lot of youth will get aligned to this idea. It is one of the bigger offers anyone has given till date,” said Biyani. MobiKwik is also a part of this sale.
The news also said that this offer is made to go ahead of Flipkart’s big shopping days. One of the two commercials for this campaign by Brand Factory shows that the upcoming weekend sale by an online giant is no option in front of this super sale. For example, Flipkart as a bundle has 9602 brands to choose from, which is 47 times bigger a bucket than Brand Factory, because the later caters with 200+ brand products to the Indian market. However, to many individuals it is worthwhile to have a real time idea of what they are buying and many would even want to have the product instantly from the billing counter than just wait for 2-3 days for doorstep delivery from online/app purchase.
This is a true win-win situation for the consumers and the retailer. Brand Factory is a Kishore Binayi lifestyle trademark which comes under Future Lifestyle Fashion. This Indian chain store retailer offers a wide range of product lines from houses like United Colors of Benetton, Spykar, Wrangler, Manchester United, Nike, Puma, Pepe Jeans, U.S. Polo, Raymonds, Park Avenue, Will Lifestyle, Vero Moda, Louis Philippe and many others. It has regularly provided the Indian market with marvelous discounts and shopping day offers, from which its customers have always benefitted.
Big Bazaar, another product line of Future group also holds a regular offer scheme ‘Big Bazaar Maha Bachat Sale’, which we are already aware of. Similarly, this offer will also become an annual campaign of this group, and we can expect more of happy hours at the Brand Factory outlets across the country in times to come.
Demonetisation is doing good to the majority.